My name is Rick Primerano. I have been a resident of Niagara Falls, New York my entire life. Growing up, life was not always easy. I grew up in a small house with 3 siblings, sharing a room with my 2 brothers. My parents did what they could to make sure we were provided for and supported everything we did. They always worked hard and set a good example for all of us. After seeing my parents struggle for many years, I became determined to also strive to do my best, make something of myself and never settle for less. I always excelled in sports playing hockey, football and running track. I was a three sport athlete for most of my life and finished high school participating in track and football, which I played for the varsity team since my sophomore year. I began weight-training to improve my gridiron skills. This is when I realized that I had a passion for lifting which was superior to any sport I’ve ever played. I could not get enough! I worked out every day with a couple of friends and immediately began to see results. From that point on, I was obsessed with learning everything I could about bodybuilding, functional training, nutrition, and supplementation. Following my high school graduation, I decided to continue my studies in Health and Wellness at Alfred University, where I also played football. This is the chapter of my life where I was introduced to some guys who had all the same goals as me. We trained for hours at the University gym, trying our best to maximize our muscle size, strength and endurance. I was fine with life after football because I was still able to keep my competitive edge and begin my journey in the sport of competitive bodybuilding. After a few years of competing, my brother Ron asked me to join him in running a small personal training business out of a local gym. I did not hesitate to jump on this opportunity. This was my passion, this is what I wanted to do since the age of 15. After about 10 years of establishing our client base and a name for ourselves, Ron and I were able to open our own state of the art fitness facility in 2011, Primerano Fitness, Inc. This was the best move we could have made. We have created a customized facility to maximize the results of our clients and members. I chose to design this online cyber system to reach out to all of you, regardless of where you live or whether or not you are a member of Primerano Fitness. I promise you, I am 100% dedicated to obtaining the BEST version of you! Stick to the blue print, follow my lead and I guarantee you the results you seek!